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The Campaign for the New
Coachella Valley Children
and Family Resource Center


Approximately one in every eight Coachella households, many led by single mothers, lives in poverty. Many more lack basic resources and extended family support systems essential to preventing child abuse and neglect.

No child should have to live with heartbreaking abuse and neglect, in constant fear of pain and suffering. Every child deserves a safe home and loving family. Sadly, this is not the case in our communities today.

With an average of 10,000 child abuse reports per year in the greater Coachella Valley, 1,000 in care, and another 9,000 needing services, it is imperative more resources are provided to solve these issues. We are growing our programs and services to address these staggering statistics and create a strong family for every child.

The new Coachella Valley Children and Family Resource Center, Building One

Building Two – Children and Family Resource Center

CFRC Training Room

CFRC Counseling Rooms


Coachella Valley’s new Children & Family Resource Center (CFRC), is essential to addressing these needs. Serving the entire region, the CFRC is located at 39830 Portola Avenue, City of Palm Desert. This new facility will not only connect us to more families for immediate assistance, it will also provide more desperately needed services and comprehensive coordination of care.

The $5 million funding, acquisition, and endowment of this essential centrally located resource center with two buildings totaling more than 13,000 combined square feet demonstrates our enduring commitment to keeping kids safe and creating strong families.

These two buildings will also connect many more families to essential programs for ongoing support, opening new doors for them to flourish in the community, no longer living in isolation.


The new CFRC is making remarkable progress, with construction right on schedule. The new facility celebrates its grand opening on January 23, 2024.

Hosting various Community Partner rooms, a Volunteer Staging Hub, a Food Pantry, Prayer Room, and an Urgent Needs closet, the Center will serve as the launch point for assistance of disadvantaged families in the Coachella Valley community.

Through our comprehensive approach to prevention, healing, wellness, and growth, we are able to meet children and families at any point in their struggles, mitigating crisis, creating stability, and offering opportunity for growth. We look forward to the positive impact this center will have in the lives of those in need in our our community.


  1. Expanded Child Abuse Prevention
  2. Onsite Mental Health Programs
  3. Fighting Human Sex Trafficking
  4. Expanded Counseling and Emotional Wellness
  5. Expanded Foster Care Services
  6. All Services in One Location

About the CFRC


A $5 million campaign is underway: $4 million to fund the facilities, acquisition, renovation and create a $1 million facility endowment fund. Olive Crest is significantly growing to meet the needs of the children and families in crisis in the Coachella Valley.

We invite you to stand with us as we prevent child abuse and preserve the family, One Life at a Time®. You can join us in this mission of hope and healing as together we transform lives in the greater Coachella Valley.

If you have any questions or would like a tour of our new center, please email or call him at 760.341.8507 ext. 4323

The new Resource Center would not be possible without the help of our generous donors. To honor their compassionate philanthropy, we have facility naming opportunities. Click the button below for naming opportunities available for this campaign.

Follow along with our campaign as we build towards this ambitious and life-transforming goal.

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